Rachel Esco
Rachel Esco. Creative Copywriter.

About

Rachel Esco: Overview

Hey there! Does your brand need a voice? 🎤 Cool, here’s my flex: Born and bred, I’m a copywriting chameleon, hardwired to soak up your brand’s persona like a second skin—a creative screen that filters my every sentence, sound and syllable. I don’t fudge around (….excusez la vulgarité 💚). Formally-trained and idea-savvy, I lead a 12-year record of crafting copy for brands including Kraft Heinz, Tiffany & Co. Perfume, COTY Inc. and SheaMoisture.🔥🔥🔥

Basically, I'm Batman.

About Me

My client’s goals are my goals. When you’re my client, we’re a team. Period.

As an academic and artist, I’m a serious professional who provides the best of both worlds: technical accuracy and creativity. I have my B.A in English, B.A in Art History and B.Ed in Education--along with my OCT qualification (Ontario Certified Teacher) for Language Arts.

Outside of blogging, when I'm not mutilating my keyboard (poor thing), I enjoy the following pursuits: mindlessly scrolling through Netflix, food-sampling at Costco and complaining about the need for more House of Dragon episodes.

I'm a content marketing specialist and idea visionary. I create shareable, buzz-worthy content to be published directly onto your website to boost traffic, brand image and sales.

My Style

Your goals are my goals. When you're my client, we're a team. Period.

Versed in Psychology, Semiotics and Language Arts, I’m a master manipulator who toys with the cerebral power of words. My goal? To convince your readers to ACT—to sway their emotions and spark their desires. Hence, you’ll see clicks, conversions and sales. Case closed. Sooooooooo, ready to convert your window shoppers into buyers?!!! It starts with knowing human nature. What do they crave? Safety? Status? Sexy times?!!! Whatever the dangling carrot, I’ll press the right neural buttons! Let’s get your CUSTOMERS TO ACT! And that, my friends, is the crux of my copy--my clever, crisp, calculated, conversion-crunching copy….(Ahhhhhhh, literary gasm)….✏️✏️✏️✏️✏️✏️✏️✏️

K, weird segue. Moving on.

Creating copy that drives your customers emotionally is a process that goes deeper than diction. It’s about saying a message that evokes a pulse. Through my years studying poetry, I’ve analyzed the art of manipulating syllables to achieve the right metric patterns, syntax and diction to differentiate a brand’s voice and inspire ACTION. And it works!😄👌


rachel@bullseyeblogger.com